Time-lapse videos can be a powerful tool to boost the current marketing strategy of Construction Companies. These stats from Wyzowl can give you a better clarification about it (How video could be a better tool for construction company marketing).
- 66% of consumers favor viewing a video to know about a product.
- 89% of marketers say video content can generate a good ROI.
- 83% of marketers say video can aid with lead generation.
- 80% of marketers say video helped increase their website traffic.
Time-lapse video is more powerful in conveying the real message than paper and blogs. An expert study says that viewers can retain 95% of the video’s message, but 10% of the message from reading text. Every marketer even in the construction industry is incorporating more video content into their marketing outreach strategy this year.
Producing high-quality content was prohibitive for many firms. But advanced solutions such as live-streaming & time-lapse capabilities with high-definition construction camera technology have changed all that. It has become more simple and more cost-effective for firms to produce video content for their marketing outreach.
Here are 5 ways that can boost your construction company’s marketing by putting time-lapse video footage from construction cameras to work (for brand awareness, Virtual SOQ, and generating revenue).
1. Rich Social Media Content
There is no doubt that social media is a great way to reach out to potential customers. To stand out on social media your content must be visually more appealing and related to your niche. Construction cameras make it easy to generate social media-rich visual content, alongside monitoring construction sites. Construction cameras can produce images, videos, and time-lapse videos on a daily basis throughout the project lifespan.
Some advanced construction cameras also offer 360-degree panoramas, which creates more interactive content for social media sites like Facebook.
2. Lead Conversion
Adding a video on a landing page can increase leads by 80% and 30% of top landing pages use video content.
Here are some critical points about video aid in lead generation for the construction industry
- Consider embedding video footage or timelapse videos on the landing page.
- Showcase various kinds of projects.
- Include an enticing CTA at the end of each video.
- Adding a live feed to your landing page can provide a competitive advantage.
3. Enhanced Project Bidding
Past project video footage from construction cameras demonstrates how effective your team is in overcoming specific issues and delivering high-quality work achieved under tough deadlines. Illustrate your past project issues (that have been tackled effectively) with time-lapse videos and include those in your work proposal report. Such videos speak about your project experience and expertise.
4. Community Engagement
Sometimes project owners/stakeholders may ask you how contractors engage the community in the construction process. Live streaming video from construction cameras is a low-cost solution to facilitate monitoring daily progress.
For better community engagement you must consider creating a webpage or blog post dedicated to the project. Embed live feed from construction cameras for the public. Ask administrators to share a link with the stakeholders, allowing them to get up-to-date visuals on the project in real time. Sharing such facilities results in securing future projects. After the project completion repurposes these pages and videos as a case study for future work proposals.
5. Virtual SOQ (Statement of Qualification)
To win new projects every business developer has to rely upon relationship marketing. After COVID, the relationship-building process has taken a turn to digital marketing.
Visuals could be a better way to connect with potential customers’ needs. Virtual SOQs include audio & video that is impressive enough for your reputation. Visuals should show how your company can help them, provide a walkthrough of successful projects, and testimonials, and connect them with your leadership team.